Dog food with added Sugar?

Wondering what goes into pet food and how it is made? An insight into the manufacturing of pet food will come to UK screens next week on The Apprentice (BBC1 Weds 9pm-10pm) – (overseas viewers will be able to catch it on YouTube very shortly afterwards).

If the previews were anything to go by this makes absolute must-see viewing for dog lovers. Why? Surely the sight of a terrier growling in close proximity to two contestants is enough to get us watching, but also the interest in what goes into pet food nowadays is huge business. I am always being asked by clients about the ‘best’ dog food, and there is a lot of speculation on food affecting behaviour. Val Strong indicated that a lower protein diet can help certain dogs, for example.

I am not sure how much we get to see but it would be fascinating to get a look at the marketing of these products given their ingredients. Let’s not forget that cost will also be an issue so there is a chance we could see how expensive (or not) this food really is to make, and how much potentially might go into the advertising.

It may end up just being the usual Apprentice romp of mistakes, rows and rumbles that go on in most everyday business. Condensed into an hour, it makes for compelling viewing! I would love to know which petfood expert Dara O’Briain is going to pull onto the post-show roundup ‘The Apprentice – You’re Fired’…!

Will the whole thing end up a ‘dogs dinner’?

Karen x

You can watch the very brief preview here Watch Apprentice Preview

About The Apprentice: Lord (Alan) Sugar, famous businessman and entrepreneur, sets a task each week for contestants to complete. Next week they have been asked to design, manufacture and promote a pet food. The winner of the series gets a £250,000 investment in a joint business partnership with Sugar himself. In the USA, The Apprentice is headed up by US businessman Donald Trump.